Marketing Plan

Extending the product life cycle A Kelloggs case weigh Page 1: Introduction Businesses need to set themselves candid aims and objectives if they ar going to succeed. The Kellogg follow is the worlds leading producer of eat cereals and convenience foods, such(prenominal) as cereal bars, and aims to maintain that position.  In 2006, Kelloggs had total worldwide sales of al well-nigh $11 trillion (£5.5 billion).  In 2007, it was Britains biggest selling merchandise place brand, with sales of more(prenominal) than £550 million.  Product lines include ready-to-eat cereals (i.e. not calorifacient cereals resembling porridge) and nutritious snacks, such as cereal bars. Kelloggs brands are household names rough the world and include  sift Krispies, Special K and Nutri-Grain, whilst somewhat of its brand characters, ilk Snap, crackle china and Pop, are amongst the most well-known in the world. Kelloggs has achieved this position, not lone(prenominal) by gist of bang-up brands and great brand value, but through a unshakable commitment to corporate social responsibility. This means that all of Kelloggs disdain aims are set within a particular stage setting or set of ideals. Central to this is Kelloggs passion for the business, the brands and the food, demo through the promotion of healthy living.

------------------------------------------------- The market The party divides its market into six key segments. Kelloggs Corn Flakes has been on breakfast tables for everywhere 100 years and represents the Tasty Start cereals that people eat to first their day. anoth er(prenominal) segments include Simply Whole! some products that are trustworthy enough for you, such as Kashi Muesli, Shape Management products, such as Special K and Inner Health lines, such as All-Bran. Children will be most familiar with the Kid Preferred brands, such asFrosties, whilst Mum Approved brands like Raisin Wheats are recognised by parents as being good for their children. Each brand has to hold its own in a competitive market. Brand managers monitor the success of brands in speak to of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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